Neil Schwartz, President, SBRnet, Inc.

SBRnet and the Sports Market Analytics Platform offer a comprehensive online resource for nationwide sports business, sports marketing, and marketing analytics. They utilize syndicated, custom, and proprietary research covering professional, minor league, and college sports, as well as consumer research, industry reports, and licensed industry articles. The service features extensive studies and custom reports that address sports fandom, participation, venues, sponsorships, and spending on sporting goods, brand preference, and more. Additionally, it provides the academic community with a robust Sports Business Resource Center for further research support and insights.

Only SBRnet provides nationwide analysis of statistical trends in each major segment of the sports market and the extent to which they interrelate.

About the Annual Study of Sports Fandom

The information presented in this report is sourced from the SBRnet Annual Consumer Study, which examines sports fandom habits, trends, and fan intelligence. This year’s study surveyed over 7,000 sports fans from a nationally representative sample of individuals aged 13 and older in the U.S., providing a detailed view of their fandom behaviors regarding 19 distinct professional, college, and minor league sports. Each respondent interacts with over 70 categories of demographic information, as well as patterns and behaviors related to traditional media, streaming, and social media consumption. Additionally, respondents are asked about key fandom categories, including sports gambling, sports-focused tourism, spending on licensed merchandise, fantasy sports, sustainability, philanthropy, and more. Sports Fandom Data is available at the league/sport, team level, and across eight consumer brand categories.