GIVE-DEX Report Content

Part 1: Sports Fan Giving by Team

In this section of the report, we take a close look at sports fan giving and philanthropy on a league-by-league basis. This section features data based on the following:

• Total Sports Fans: which combines both live attendance and viewership
• An analysis of those fans who attend live sporting events
• The giving habits of fans who utilize streaming to watch and engage with sports
• A look at sports fan giving to sports-focused charities by the amount they give

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Part 2: Giving by Fans of Professional, College and Minor League Sports

In this section of the report, we examine sports fan giving and philanthropy on a team-by-team basis across all the team sports measured in the SBRnet Annual Study of Sports Fandom. For the purposes of this analysis, a sports fan is defined as someone who has either attended at least one game in person or watched at least one game via traditional television or streaming.

Team Sports Included in This Analysis

• Major League Baseball (MLB)
• National Basketball Association (NBA)
• College Basketball (broken down by conference/school)
• College Football (broken down by conference/school)
• National Football League (NFL)
• National Hockey League (NHL)
• Major League Soccer (MLS)
• International Soccer – National Teams

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Part 3: Demographics of Sports Fans Who Donate to Sports-Related Philanthropic or Charitable Organizations

In this section of the report, we take a closer look at the demographics of sports fans who donate to sports-related philanthropic and charitable organizations. This analysis focuses on identifying who is most likely to give, based on key demographic variables.

The section includes:

• A summary of the specific questions asked in the SBRnet Annual Study of Sports Fandom related to charitable giving
• A breakdown of fan donations by generation
• A breakdown of charitable giving by ethnicity
• An overview of education levels among fans who contribute

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Part 4: Introduction to the GIVE-DEX… Sports Fan Giving Index

• An explanation of the GIVE-DEX Key Performance Indicator,(KPI).
• A detailed overview of the methodology.
• How to read these charts: GIVE-DEX Index measurements by team for benchmarking purposes. The orange vertical line represents the GIVE-DEX measurement for that team, while the black horizontal line represents the average GIVE-DEX measurement for that league or team